> brand strategy
The key to marketing effectively, lowering cost, and increasing impact
Depending on the scope of your project, Biotica will either prepare a brief based on your input; a marketing plan based on your internal resources and secondary research, or a comprehensive strategic plan that would create a brand guidance system integrating all marketing channels, events, and digital tactics.We’re keen on strategy. It’s the source of timelines, budgets, objectives and the rationale for a message that will sell your brand. It builds in accountability, and provides the foundation for assessing ROI.