Is Biotica too cool for “traditional” advertising?
No way. We see print as a valuable complement to a web presence. Digital campaigns. And email marketing
. And we know how to inject it with the Mad Men sizzle that makes it work.
Direct mail and email get married
Using both channels simultaneously can improve overall response by more than 10%. And, we can use variable data printing (VDP) and email personalization to push response rates even higher.
Hunting the elusive medical device prospect
Unless you’re already perched at the top of the rankings on search, creating awareness quickly can be tough. But we have the tools to help. Lie stopping traffic with billboards and other out-of-home ads that redirect your audience to the web.
Targeting with medical journal advertising
As a medical device marketer, you know them well. There’s one for just about every specialty and sub-specialty on the planet. The journals are particularly valuable for brands with long sales cycles, e.g. capital purchases and short-term for new product launches.
The video game is a must play
Gen Z lives on YouTube, and it’s one of the most popular getting-to-know a brand channels for older generations, too. It’s a great place to educate, build credibility through testimonials, and to create rich content that your audience can subscribe to. Our experience includes long-form video, doctor interviews, branding projects, pearls for product use, and animation.
This is our favorite category. If we can dream it, we can make it happen. Like a projection of medical products on iconic buildings in Chicago, a video for a product that didn’t exist, a roving animated eye on a tradeshow tower, and TV spots that ran on buses.
Biotica doesn’t charge a commission on media it buys and places on behalf of its clients. We charge by the hour, or against a monthly fee. Media invoices come directly to you, so you can see exactly what you’ve paid for sans markup. We make decisions based on what’s most effective for our clients – and that includes not buying media at all.
Do you have questions about using print in a digital age? Schedule a free marketing chat with Susan, Biotica’s branding director.