Companies spend millions on graphics, booths, airfare, accommodations
and of course, drayage, to attend major conferences and tradeshows. But often, it’s just a reset of the year before. Staff will stand around bored and complain about the lack of traffic. Visitors may hover around the booth but they’re not engaged in conversation. You’ve lived this, right?
We start our event planning as far in advance as possible with The Message at the center. We train staff how to interact in the booth, conversation starters, and how to communicate “The Message.” Our preparation includes promotion, and appointment making before the show, graphics, social media support during the show, and follow-up post event. Your spending a lot of money, you might as well get a few leads.