Relevant and bold approaches to traditional media.
Print, broadcast and radio advertising are not dead. Digital advertising makes it cost effective to reach niche markets, but old-fashioned advertising is still extremely valuable for mass market strategies. Journal advertising, for example, remains a staple for reaching doctors, and other B2B audiences. Direct mail with email works better than either by itself. We’re always looking for new media opportunities. We’ve used floor mats, outdoor projectors, and TV commercials on buses to help our clients break through the clutter.