Our public relations group is geared to handle overflow work
or projects that are overloading your internal staff. We’ve opened new hospitals and practices, and handled difficult situations that you will never read about online. We’ve also devised plans for cyber security failures, and other crisis management scenarios.
And yes, we still produce press releases and manage press events, but we’re also looking for niche opportunities to use our own channels for news. A new procedure, for example, could be shown to other doctors through a live periscope stream.
PR is also great for SEO and as a source of content.