> social media
Daily posting and interaction
Strategies and platform expertise for targeting patients, doctors and influencers.
Social is more than a box to check off. Patients, doctors, nurses, and administrators all use it. In fact, they use multiple channels based on their age, their practice type, and specialty. Aside from taking pics of their funny waffles, doctors seek clinical information and confer with colleagues, and patients are educated about their medical conditions. Most device manufacturers and healthcare organizations can’t afford to be absent from this chain of influence.